Being Human
How to Make People Feel Safe Enough to Tell the Truth
A short insight on coaching, emotional safety, and how to help people open up without making them feel broken.
A short insight on coaching, emotional safety, and how to help people open up without making them feel broken.
This weekend I coached a woman I’d never met before.
To me, it was just another coaching session.
The only difference was that we only had about 20 minutes to get it done.
Doable.
Nothing crazy.
At least I thought so.
At the end of the 20 minutes she abruptly stopped talking and just stared at me.
I was confused.
Everything seemed to have gone well.
Throughout our time together she had gotten progressively lighter and we had made some significant insights into the issue she had and the changes she wanted to make.
So what was the problem?
Why was she looking at me like that?
As we started to wrap everything up, she finally got it off her chest and asked:
“How did you do that?”
“Do what?” I genuinely responded.
“I’ve never shared those things with anyone before. How did you get me to say all that?”
I laughed.
Honestly, after thousands of hours of coaching over nearly a decade, it felt a little like asking someone how to ride a bike.
But I thought about it.
And something simple came to mind.
Something simple to do but hard to remember.
I told her:
“If you want people to open up to you, treat the things they share like they’re important…but not like they’re a big deal.”
If someone confides something vulnerable to you and you respond like Kevin Hart responded to Don Cheadle…

…they probably won’t feel that inclined to share things with you in the future.
When people come to a life coach — or even just a friend — they’re looking for two things:
Someone to care about their problems.
And someone who believes their problems are solvable.
And you don’t have to panic with people’s problems to show you care about them.
In fact, it’d be best if you didn’t.
And if you truly believed they were solvable, you wouldn’t.
When people share something real, they’re not just looking for advice.
They’re watching your face.
Your body.
Your response.
They’re trying to see if this problem is a catastrophe.
Or even worse — if they are.
If you start freaking out, you’re doing nothing more than confirming to them that their problem is indeed something to freak out about.
And if you make them feel wrong for sharing a shameful secret or a dark desire, they’ll believe they’re inherently bad.
And at that point, progress will be virtually impossible.
It literally doesn’t matter what someone has done in their past if you believe in their future.
Anything that a client — or a friend — shares with you about their darkest secrets or deepest desires is nothing more than context for their next level of growth.
So, if you’re in the business of solving problems, judging someone for having them is literally a waste of time.
Theirs and yours.
Key takeaways
- People open up when they feel that what they share matters, but does not make them broken.
- Emotional safety is created through your face, body language, tone, and response — not just your words.
- You do not need to panic with someone’s problem to prove you care.
- If you believe someone’s problem is solvable, your presence should communicate that.
- Judgment makes people hide. Calm curiosity helps people tell the truth.
Questions this insight opens
How do you make someone feel safe enough to open up?
You make someone feel safe by staying calm, curious, and present when they share something vulnerable. Treat what they say like it matters, but not like it makes them broken or doomed.
Why do people shut down when they share something vulnerable?
People often shut down when they sense judgment, panic, disgust, or overreaction. When someone shares something real, they are watching your response to see whether it is safe to keep going.
What should I do when someone tells me something difficult?
Stay grounded. Listen. Let your face and body communicate that you can handle what they are saying. You can care deeply without escalating the moment into a catastrophe.
Why is emotional safety important in coaching?
Emotional safety allows people to tell the truth. Without safety, people perform, defend, minimize, or hide. With safety, they can explore what is actually happening and begin to change.
How can coaching help people tell the truth?
Coaching creates a structured space where someone can be honest without being judged or rescued. For creative leaders, founders, and high-achievers, this kind of space can reveal the fears, desires, and patterns that are usually hidden beneath performance.
If this insight named something you’re navigating in your own life or leadership, explore coaching with Imari.
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